Midwest Fidelity Partners, LLC (MFP) is the largest operator of express exterior car washes in the Sioux Falls, SD and Sioux City, IA metro areas. MFP owns the brand name Silverstar Car Wash, where their use of a subscription based service combined with proprietary third party sales channels gives them a model that is portable to other Midwest markets.

News & Highlights

KeloLand Segment: Show off your dedication to a clean vehicle

Memberships are good at any Silverstar Location. License plate frames can help protect your vehicle during a wash.

60 Seconds with Silverstar: New Compressed Air Tools

KeloLand Living features 60 Seconds with Silverstar Car Wash, discussing the new compressed air tools and super shine ceramics.

Meet the college athlete who made S.D. marketing history

At 4 p.m., Brooklyn Bollweg saw the question in her Instagram direct messages. Three hours later, the third-year USD volleyball player had a contract that made her the first collegiate athlete in South Dakota to sign a Name, Image and Likeness agreement, or NIL, allowing her to sponsor social media content for Silverstar Car Wash.